When it comes to a website for your business, “something is better than nothing” is not the case. Often people will throw anything up to have an online presence without realizing that poor design or functionality is actually a reflection to the user of your business.
While you may strive to provide excellent service, top notch products and want to be a cut above the rest, when your website looks, well, like an amateur, so do you. Here is an example two stores that sell fabric online. Both are considered small businesses that strive to give their customers the best products and service possible:
Both are ultimately trying to sell us fabric. Store 1 is difficult to navigate, or even read for that matter. Store 2 has a clean design, easy navigation and great calls to action throughout. It is inviting and professional. The fact of the matter is Store 2 gets wallets open while Store 1 can potentially turn away business.
That being said, it would be better to have a nice landing page with information on how customers can reach your business than an ugly website. Of course a landing page will not get you high in search results or give customers an interactive experience with your business, but a bad website will not either.
If you are thinking of taking your business to that next level, give us a call or email us today! We can start building your digital dreams.
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