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  • Feb 06 / 2013
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Too Much Animation on a Website

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Animation on a web page is great.  It can demonstrate creativity, sophistication and it builds value in the viewers eyes.  But when is too much, too much?

Cute cat fetching mail for owner animated gif

As an example, I had a client who needed a face lift on their dated site.  When I sent a layout concept, it was an image so I had to explain what will be animated and how the features will work. The site had a top navigation menu that displayed a drop down for sub-categories, a rotating banner in the middle and some fun icon buttons on the bottom for navigation that glowed on rollover.

Excavator car wash

Since much of the “animation” happened when the user interacted with the element, it was not overwhelming and did not detract from the content.

Once we started building the site and they were reviewing the progress, scope creep set in and they wanted more and more animations.


With every revision their sophisticated site began to look more and more amateur. This multi-million dollar company was cheapening their site with more programming.  Eventually we had to put our foot down and try to redirect the client back to the original concept.

Too much animation is like too much makeup, or perfume, at a certain point, you may start to look cheap.



When I convince a friend to watch a show I likeThanks for reading, and be sure to share!


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