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Posts Tagged / social media

  • Aug 07 / 2013
  • 0
Articles, Inbound Marketing, Social Media

Promote Your Lake Havasu City Website – Why a Google+ Profile is Important for Your Business

google-plus-for-businessHowdy NSquared readers!

 

You may have heard or seen the hype regarding Google+. But, if you’re anything close to an average American, you already have multiple profiles on multiple social media websites. Is it really that important to have one more password to keep track of? In regards to Google+, the answer is yes.

 

If you aren’t using a Google+ profile to boost your business, then you are missing out. Keep reading the article below to see why one more password is totally worth it. You won’t regret it!

 

 

 

“Why Google Plus Can be so Important for your Business

 

Google plus is indexed by Google so it can help customers find your business faster and easier also by creating a business page you can increase your visibility.Google+ has more than 90 million members and 60% of them log in every day.How to reach all those users?

 

Provide original information but more importantly share other people’s ideas. Also make sure that you post few times a day to reach people in different times zones.

 

Build up trust

 

If someone you trust shares a link, you are more likely to check it out. Therefore, comment on your shares, respond to other people’s comments.

 

Educate your followers

 

Let your circles know more about your brand as the more they know the easier it is to them to make informed decision about your product or service.

 

Customer service

 

Make sure that your customers are kept happy and respond rapidly to their questions and complains. Offer videos or other media to help resolve their problems or issues.

 

Build a community

 

Give fans a place to talk and share their experiences but tailor your community to your location and business.

 

Share media

 

Do not forget to add media and provide value. Always look for user-created content like e-book, video, reports or photos.

 

 

 

Few ideas how to get it done:

 

Build a relevant audience by looking for people who are appropriate to your business. You can do that by defining your audience by demographic or location or topic.

 

Look for a content that your circles would like outside of Google+

 

Engage in conversation on a post

 

Read posts by others and comment but at the same time you need to comment on your own posts.

 

Share a new post since the purpose of a social network is to connect and share.

 

Finally, do not forget to be consistent and keep your offline and online business presence the same. Moreover, provide a continuity so your clients always know what to expect.”

 

 

 

 

 

Contact us if you want to start promoting your business through inbound marketing. Until next time, stay social media savvy!

 

  • Jul 10 / 2013
  • 0
Articles, Social Media

Are You Suffering From FOMO?

fear-of-missing-outThere’s an epidemic going on. It’s FOMO. Are you a victim of this relentless ailment?

 

 

 

 

FOMO (fear of missing out) goes hand in hand with social media. Check out, Report: 56% of Social Media Users Suffer From FOMO, below:

 

 

 

 

 

“Report: 56% of Social Media Users Suffer From FOMO

 

 

 

We all know that social media can be an addiction, a slippery slope consumed by a syndrome commonly referred to as Fear of Missing Out (FOMO). If you indulge in a few days away from your Inbox or Twitter stream, the emails start to pile up and key news is missed.

 

 

As technology enables us to stay more connected than ever, the addiction continues to grow. In fact, a new survey conducted by MyLife.com revealed 56% of people are afraid of missing out on events, news and important status updates if they are away from social networks.

 

 

Many would trade other addictions to stay connected this way — about 26% percent said they would trade habits such as smoking cigarettes or reality TV for access to social networking sites.

 

 

In the same vein, about 51% of people visit or log on more frequently to social networks than they did just two years ago. And users want their updates first thing in the morning: 

 

 

About 27% of participants flock to social sites as soon as they wake up.

About 27% of participants flock to social sites as soon as they wake up.

 

 

 

People are managing more social networking accounts as well. About 42% of study participants have multiple accounts — and the percentage jumps to 61% for those between the ages of 18 and 34. The average person also manages 3.1 email addresses compared with 2.6 from last year.

 

Although 52% of respondents said they have considered taking a “vacation” from one or more social networks in the past year, only 24% said they will likely follow through. Why? FOMO, of course.

 

 

For a full look at how people are using social media and managing the many platforms, check out the infographic below.

SocialMediaAddictionInfographic

 

Homepage image via iStockphoto, rudigobbo

 

 

 

 

 

 

 

Contact us for your IT and inbound marketing needs. And if this article didn’t convince you that obviously social media marketing is one of the best things out there…then well, it should have.

  • May 29 / 2013
  • 0
Articles, Social Media

Make Money Using Social Media, Part I

How to Make Money - ChalkboardGreetings NSquared readers. Do you want your business to make money? That may sound like a ridiculous question, but if you are part of the 22% of salespeople that don’t use social media for your business…then the question isn’t so ridiculous. This week we will have a three part series on using social media to make money. Hubspot (one of our favorite websites here at NSquared) featured an awesome article, 22% of Salespeople Don’t Want to Make Money, by Rosalia Cefalu.

 

Let Part I begin!

 

 

“22% of Salespeople Don’t Want to Make Money

 

 

“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.

In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming78.3% said they had used social media to sell.

Are you, or someone you know, part of the 22%? If so, it could be impacting your career, your business, and your paycheck. But there’s good news — there’s still time to join the 78%! Allow me to try to make the case for you (and feel free to co-opt any of this if you’d like to make this case for a 22%-er yourself.)

 

 

Why Social Media’s Value Is on the Upswing

 

We live in a world where open communication and transparency are not just options, but near addictions. When it comes to social media, many people have fallen victim to digital exhibitionism. We post how we feel about our meals, our friends, the services we use, and our views on just about anything. With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook.

It wasn’t always like this. In the beginning of the social media era, this kind of personal data simply wasn’t around. There were less people talking, sharing, and establishing relationships over social media. It’s taken some time for the B2B market to join the social media conversation, but there’s no denying that the data overwhelmingly suggests that industries have evolved and adopted these practices. In 2013, 43% of surveyed marketers said they had found a customer through LinkedIn. Similarly, 56% of B2B marketers plan to increase their social media spend in 2013.

Now that adoption has ramped up, it’s time to respond. Not just in Marketing, but in Sales, too.”

 

 

Stay tuned to learn why the social media upswing has become such a valuable sales tool and why your business needs a social media strategy. Contact us and we’ll do just that!

  • May 17 / 2013
  • 0
Articles, Social Media

12 Tips for Social Media Success

thumbdupUse Social Media Like a Boss

 

 

Hey there folks! This week we have been covering social media, what it is, and how it can do wonders for your business.

 

Not only is it important to know how social media can help your business, but you need to be able to utilize it properly.

 

 

Check out this nifty article by Emily A. Hay, 12 Social Media Quick Tips for Your Business, for a fast, easy read that will keep your social media skills up to par!

 

 

 

“12 Social Media Quick Tips for Your Business

 

 

Facebook – Are you a page admin? While the insights reports can be confusing and the weekly page update emails can make you see red, a metric to explore is “reach.” Per Facebook, “Reach measures the number of people who received impressions of a page post.”

 

Twitter – stumped on what to tweet but want to be sure your business is interacting on twitter? Get some “R&R!” Retweet and be sure to reply to people’s tweets.

 

Pinterest – No product? No problem! Service based businesses can also leverage Pinterest with some out-of-the-box thinking. Push your creativity when naming pinboards, think about how you can tell a story visually and remember, it shouldn’t only be about your business.

 

YouTube – A vlog (video blog) for your small business can be as easy to create as writing a blog post. Grab your handheld video camera or iPhone and say “action!”

 

LinkedIn – your company page is as important as your personal profile. Update your followers with helpful information by sharing content for your business on this professional social network.

 

Google+ – Since this network is by…well, Google, it certainly plays a role in search engine optimization. Be sure all elements of your page are leveraged to help your search. Quick tip: the “About” page allows you to embed hyperlinks back to your company website.

 

Yelp – Does your business have a brick and mortar location? Have you claimed your page? Be sure to…this is the first step towards learning when reviews are posted.

 

Instagram – don’t think a social media campaign stops with Facebook posts and tweets. Engage your audience via fun filtered photos! PS Don’t fret if your instagram photos no longer appear in actual tweets; you must now click the instagram photo link to view (as of 12/10/12).

 

Email Marketing – Let’s face it, we all experience inbox overload. Limit your Mailchimp/GetResponse/Constant Contact emails and make them worthwhile!

 

Blog – Think of your business’ blog as a powerful platform to share your expertise. You can give away really valuable info without compromising your potential to gain paying clients…we promise!

 

Website – simplify and declutter! Make your site easy on the eyes and quick to navigate to the info people need.

 

Myspace – keep an eye out for this one…they are revamping their image!

 

 

There you have it, our social media week. Hopefully you learned a bit more about how social media can seriously help your business!

 

Contact us if you’d like to start using social media to the max and seeing awesome results.

 

  • May 15 / 2013
  • 0
Articles, Social Media

How to Use Social Media for Your Business

engagingTap Into Your Online Marketing Resources

 

 

Hello there NSquared readers! Our last post, What the Heck is Social Media?, explained the basics of social media. Today we are going to talk about how you can use social media to boost your business!

 

If you look up social media marketing on the internet, it’s very clear that it isn’t really just another marketing option out there…it’s a necessity. Most people are on the computer at some point in the day, and many are on social media sites throughout the day. Having an understanding of social media and how to use it for inbound marketing is an extremely valuable tool to business success.

 

WordStream’s article, Guide to Using Social Media for Marketing, has many great tips to get you started.

 

 

 

“Guide to Using Social Media for Marketing

 

 

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

 

 

What Is Social Media Marketing?

 

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.

 

…Best Social Media Marketing Tips: Learn Marketing With Social Media

 

Here are some social media marketing tips to keep you on the right track across all your social media campaigns.

 

  • Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.
  • Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing images, videos, and infographics in addition to classic text-based content.
  • Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.
  • Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
  • Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
  • Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!
  • Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned.  Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.”

 

 

 

 

As you can see, social media marketing is extremely useful, but it is time consuming. Contact us if you’d like to start saving time and reaping benefits!

  • May 13 / 2013
  • 0
Articles, Social Media

What the Heck is Social Media?

Social_Media_iconsSocial Media…the New Communication Method

 

 

Howdy folks! Welcome to week 3 of our May series on inbound marketing. This week we will be talking about social media, what it is, what it does, and how you can utilize it to boost your business.

So, what is social media? Chances are, if you’re reading this blog you know what it is. However, I found this awesome graphic from the New Zealand Teaching Council called What is Social Media, and I couldn’t help but share it for two reasons. 1.) New Zealand is awesome, and 2.) it’s a really nice graphic that sums up the different types of social media into categories with pretty colors (we love pretty colors here at NSquared).

 

 

 

“What is Social Media

 

Social media embraces web-based and mobile-based technologies to facilitate interactive communication between organisations, communities and individuals. The social media map provides a visual summary of some of the most common types of social media platforms, and their purposes. We’ve also identified the characteristics that are a feature of all social media platforms.

 

 

social media map

Characteristics of social media

Online platforms that enable users to:

  • create, share, adapt and reuse content engage in digital dialogue and collaboration
  • create linkages, groups and communities
  • have peer-to-peer contact
  • have social interactions with other users
  • create and maintain their own user
  • profiles and IDs

Online platforms:

  • are largely public, but walled gardens exist within some platforms
  • are accessible 24/7 from a range of devices and locations
  • generally expose users to an unknown audience

Content on a social media platform is:

  • discoverable
  • community moderated
  • persistent
  • subject to conditions of use”

 

 

There you have it. A super basic idea of what social media is. Nowadays, it’s mega important for business owners to understand social media. As much as some of us still like to talk to people rather than their profile (I am one of those people), there’s no doubting that social media has an amazing capacity for being a wonderful marketing tool. Our next post will explain how to use social media to your advantage. You don’t want to miss it!

 

Contact us if you’d like help using social media to boost your business!

 

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