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Posts Tagged / Professional

  • Jul 22 / 2013
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The Importance of a Professional Website For Your Business

website-poor-navigationTop o’ the mornin’ to ya NSquared readers.

 

Last week we talked about how using Twitter can be beneficial for your business. This week, we will be covering why it is important to have a professional, high-quality website for your business. If your existing website makes potential customers and clients feel like the photo to the left, then you have some thinking (and reading) to do.

 

Check out, Why is a Quality Business Website So Important?, below:

 

 

 

“Why is a Quality Business Website So Important?

 

 

 

When you own a business, your website is one of your most important mediums that can be used to reach new customers and generate more sales.

 

 

Whether you have an established website that is not currently working for you, or you are a complete novice to the online marketing world, improving your website so that it generates traffic and increases sales is the right thing for your business.

 

 

Without a high quality website that attracts visitors and provides you with a way to capture information, you are not using the Internet’s power to its full potential. The information below can provide you with an idea of why a good website is so important for your businesses’ bottom line.

 

 

 

 

Why is a Quality Business Website So Important?

 

 

A high-quality business website provides you with a way to capture the enormous amount of traffic that is on the Internet.

 

 

 

It also makes your business more accessible to your customers. It does this, by giving website users a way to contact you or find out valuable information about your products or services without having to get on the phone, and during non-business hours. There are literally millions of people searching the Internet for various reasons on any given day. If you are not trying to capture some of those visitors, then you are losing out on many potential sales each month. Just as your store gives you a physical presence a high-quality website provides you with an online Internet presence.

 

 

 

 

Benefits of Having a Good Website

 

 

As a business owner, there are many benefits to having a quality website that is able to not only generate traffic but also increase sales for your company. The first benefit that a business website can provide you with is it enables you to have access to customers that you otherwise might not have contact with. Without a website, you are only able to reach your potential market through traditional means, and not those potential customers that primarily use the internet for their purchase research.

 

 

By enlisting the help of an internet marketing service company, you can create a highly effective direct response website that enables you to reach out to Internet traffic.

 

 

By adding an opt-in form to a quality website, you can increase your earning potential each year by at least 20%. An opt-in form provides a means of capturing visitors’ contact information. This is very valuable as it will allow you to send current and potential customers information about promotions, important updates, and special sales events throughout the year.

 

 

The visitors on your list will be people that you know are already interested in the services that you are offering, and by sending out a sales message to them your rate of return will be much higher than with an untargeted ad in the newspaper.”

 

 

 

 

 

As you can see, a high-quality website is extremely important when it comes to the success of your business. Contact us if you’d like a website, or your website needs a facelift. Have a happy Monday!

  • Jun 19 / 2013
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Articles

How to Write Properly

keep-calm-and-be-professionalHowdy there NSquared readers. I’m sure you have noticed that this week we are covering writing.

 

 

Here are ten tips to make sure the professional emails that you are sending are just that…professional.

 

 

 

 

Check out, Ten Tips on How to Write a Professional Email, below:

 

 

 

“Ten Tips on How to Write a Professional Email

 

 

Email is one of the most common forms of written communication in the business world–and the most commonly abused. Too often email messages snap, growl, and bark–as if beingconcise meant that you had to sound bossy. Not so.

 

 

Consider this email message recently sent to all staff members on a large university campus:

 

 

It is time to renew your faculty/staff parking decals. New decals are required by Nov. 1. Parking Rules and Regulations require that all vehicles driven on campus must display the current decal.

Slapping a “Hi!” in front of this message doesn’t solve the problem. It only adds a false air of chumminess.

 

Instead, consider how much nicer and shorter–and probably more effective–the email would be if we simply added a “please” and addressed the reader directly:

 

 

Please renew your faculty/staff parking decals by November 1.

Of course, if the author of the email had truly been keeping his readers in mind, he might have included another useful tidbit: a clue as to how and where to renew the decals.

 

 

 

Ten Quick Tips on Writing a Professional Email

 

 

1.) Always fill in the subject line with a topic that means something to your reader. Not “Decals” or “Important!” but “Deadline for New Parking Decals.”

 
2.) Put your main point in the opening sentence. Most readers won’t stick around for a surprise ending.

 
3.) Never begin a message with a vague “This.” (“This needs to be done by 5:00.”) Always specify what you’re writing about.

 
4.) Don’t use ALL CAPITALS (no shouting!), or all lower-case letters either (unless you’re e. e. cummings).

 
5.) As a general rule, PLZ avoid textspeak (abbreviations and acronyms): you may be ROFLOL (rolling on the floor laughing out loud), but your reader may be left wondering WUWT (what’s up with that).

 
6.) Be brief and polite. If your message runs longer than two or three short paragraphs, consider (a) reducing the message, or (b) providing an attachment. But in any case, don’t snap, growl, or bark.

 
7.) Remember to say “please” and “thank you.” And mean it. “Thank you for understanding why afternoon breaks have been eliminated” is prissy and petty. It’s not polite.

 
8.) Add a signature block with appropriate contact information (in most cases, your name, business address, and phone number, along with a legal disclaimer if required by your company). Do you need to clutter the signature block with a clever quotation and artwork? Probably not.

 
9.) Edit and proofread before hitting “send.” You may think you’re too busy to sweat the small stuff, but unfortunately your reader may think you’re a careless dolt.

 
10.) Finally, reply promptly to serious messages. If you need more than 24 hours to collect information or make a decision, send a brief response explaining the delay.

 

 

 

 

 

Contact us if you need IT help or inbound marketing. Until next time, stay professional (and classy…being classy is always cool).

 

 

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