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Posts Tagged / newsletters

  • May 10 / 2013
  • 0
Articles, Newsletters

How to Utilize Newsletters

The Final Step: Utilization!Basic RGB


Hello there! So, this week we covered why your business needs a newsletter, the bangin’ benefits of newsletters, and today we will talk about the final step: utilization.


We can talk all day about the perks of newsletters and how they maximize business, but if you aren’t actually utilizing newsletters, none of that can happen. Email Newsletters and How to Use Them from Growing Business is a simple and concise article explaining the utilization of our inbound marketing topic of the week. Take a peek:



“Email Newsletters and How to Use Them


Electronic newsletters provide a chance for you to communicate directly with your customers (or even internally with your staff if your business is large and has offices in a number of locations).


E-commerce sites can use newsletters to link directly to their storefronts, but they can also be used by almost all businesses to:


• keep a business at the front of customers’ minds
• let people know about new offers, launches and news
• build a relationship with the customer. For example, providing helpful or entertaining content is likely to increase brand loyalty.


Need to know


The information to include in your newsletter should be carefully chosen and be of special interest to your readership. A newsletter doesn’t need to be long – in fact the best newsletters keep the information short and to the point.

Content will depend on its purpose – a newsletter for shareholders, for example, will be very different to a newsletter for customers who have bought your product or service in the past.

People will open your newsletter based on your subject line, which should be a tantalising glimpse into the content within the email. Keep it short and relevant.


Legal issues


Your e-newsletter can only be sent out to a list of engaged consumers who have opted, where their IP address, datestamp and unique code are recorded, to receive them.  However, it is important to remember that legally you must allow your subscribers to unsubscribe easily and quickly. In each correspondence an unsubscribe function must be clearly visible.

It is also illegal to spam your subscribers with emails. The Privacy and Electronic Communications Regulations, a set of technology-neutral rules designed to protect the confidentiality of communications, launched in 2003, have had a major effect on the way firms conduct email and SMS marketing campaigns. A new version of the Regulations is due to come into force in May 2011.

Other legal issues involve data protection; you must not pass on an individual’s personal details to a third party unless they agree for you to share their details with a nominated third party which offers a service or product that may interest them.


Pros and cons


A newsletter can be an excellent way to reach a large group in one hit. It can help drum up new business, and is a valuable marketing tool.

But a poorly put together newsletter will make your business look unprofessional – at best it won’t be read and at worst it will put people off your company.


What next


In order to make the most out of your newsletter you need to do the following

• Set a time to send the newsletter. This time should be consistent – is it going to be weekly, monthly, or quarterly? The newsletter should be sent at the same time of day on the same day of the week where possible, as you want your readers to form the habit of opening and reading it.

• Set objectives: what is the purpose of the newsletter and what are you trying to achieve? These questions will help determine what content it should include.

• Create a template: many companies offer newsletter template services, either free or for a reasonable price. Keep your design simple and clean as this will make it easier for readers and won’t distract from your message.”




Contact us if you’re interested in newsletters for your business. And check with us next week when we’ll be discussing the trendiest inbound marketing tactic yet: social media. See ya next week!

  • May 08 / 2013
  • 0
Articles, Newsletters

The Bangin’ Benefits of Newsletters

Email Newsletters-Your Website’s BFFBasic RGB 


Hello business savvy readers! Today is all about the specific benefits of a newsletter. As it says above, newsletters can be your business website’s bff (best. friend. FOREVER). Newsletters can tremendously promote your website, and in turn promote more customers and more business! Completely the opposite of a vicious cycle…more like a viciously awesome cycle.


Check out Martin Jones article, The Benefits of Building Business Through Email Newsletters, below:



“Email newsletters are not often considered one of the strongest marketing strategies for small business. However, recent industry research has suggested that email newsletters are not only tremendously effective in terms of building business, but are also cost-effective and provide a high return on investment. According to Evok Advertising, email newsletters require approximately one-third the cost of producing a traditional printed newsletter, allowing your small business to leverage the savings for other marketing or operational expenses. Here are some of the best benefits of using email newsletters to build and grow your business.


Email newsletters complement your website
An unavoidable aspect of doing business in today’s digital and interconnected world is the having a well-maintained, user-friendly and optimized website. After all, the vast majority of shopping decisions are made after first consulting information online, on a company’s specific website or on a third-party educational site. Additionally, many purchasing transactions are themselves completed online. Featuring your website prominently on an email newsletter is likely to drive traffic significantly, according to the news source.


The key is to give readers an added value that they can’t gain on the website. For instance, include exclusive information behind the history of a new product and talk about its unique features and appeal to customers. Then, share a link to your website where the reader can purchase the product that he or she just read about. The idea is that your website and email newsletter can work together to complement and drive traffic to each other.


Email newsletters help maintain relationships
Oftentimes, a consumer might buy something from your company and then not visit your website or store again for months on end. The best relationships between customers and retailers are ones that are maintained over a sustained period of time, while featuring regular two-way engagement. Email newsletters provide a sterling opportunity for maintaining relationships, according to WiredImpact. With tremendously fierce competition in all industries today, it is essential to not lose customers to your competitors. Regular value-added email newsletters can help you stay on the customer’s radar for a prolonged period of time. However, be careful not to send email newsletters out too regularly to your customer base – nobody likes being spammed and if email newsletters arrive too often, most of them will likely end up in the trash folder.


Email newsletters contribute toward an exclusive community
Amid the increased competition among businesses, customers enjoy having their loyalty competed for. Many consumers choose to be loyal to companies and brands that treat them the best. Email newsletters can contribute significantly in this department. Use the email newsletters as a gateway to an exclusive community of the most valued subscribers. Make the readers feel like they’re staying well ahead of the curve or gaining some kind of competitive advantage over other consumers and companies.


The email newsletter should serve as the voice or spokesperson for your company. All exclusive information should be delivered through that medium, reinforced with notions of exclusivity. Additionally, don’t be afraid to share special offers with this specific group of customers. Let it be known to them that they, the readers of your email newsletters, are the only ones receiving these special deals or coupons. This will serve not only to increase readership of these newsletters, but also eventually the subscriber pool, once word of the exclusive offers gets out.”



As you can see, newsletters are a detrimental part of your inbound marketing. Contact us if you’d like to start keeping your clients in the loop!

  • May 06 / 2013
  • 0
Articles, Newsletters

Why Your Business Needs a Newsletter

Extra, Extra…Read All About It!Basic RGB


Howdy folks! We are now on our second week of “Inbound Marketing”. Last week we covered blogs, why you need one, how to start one, and how to reap the mega hardcore benefits.


This week is all about newsletters (hence our cute little NSquared man over there). And needless to say, he has some pretty cool news to share this week.


I could go on and on about why newsletters are the bomb, but TobyDuckett posted an article called 10 Reasons Why Your Business Needs a Newsletter on businesszone that sums it up quite nicely.



“10 reasons why your business needs a newsletter


Building relationships with your customers, clients and prospects is crucial in this age of social media. Companies who embrace relationship building as part of their marketing activity are far more likely to generate customer loyalty and repeat business, plus it is far cheaper to target your existing customers than it is to generate new leads.
Email newsletters (or e-newsletters) are an incredibly efficient way for your company to keep in touch with customers and prospects, encouraging a steady stream of leads. People guard their email inboxes mercilessly these days which means that being granted permission to send them a newsletter gives you an opportunity to build and nurture a unique relationship. This is an arena where you can truly stand out from the competition.


Here are our top ten reasons why your business should have a newsletter:

  • 1. Newsletters create a more personal and intimate connection with your prospects and clients
  • 2. Newsletters keep you in front of your target market until they are ready to buy
  • 3. Newsletters ensure people don’t forget about you
  • 4. Newsletters give you a platform to display your expertise on a deeper level
  • 5. Newsletters help to generate customer loyalty
  • 6. Newsletters belong to you – there’s no dependency on social media trends or terms of use
  • 7. Newsletter lists are one of the biggest assets your company can have
  • 8. Newsletters give you the opportunity to really get to know your customers
  • 9. Newsletters save you money by nurturing existing leads and allowing you to market to existing followers
  • 10. Newsletters let you tailor-make your offerings to your ideal customer by tapping into what they really want from you.


Pretty great, huh? Welcome to the world of newsletters! Stay tuned this week. Trust me (and our cute NSquared news guy), you don’t want to miss out.


Contact us if you’re interested in boosting your business with weekly newsletters. It’s the right thing to do…

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