Sep 13 / 2013
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Lake Havasu City Web & Graphic Design- Landing Pages, Part II

TGIF NSquared Readers, Boo yah!

Fridays are perfect for reading super cool articles about landing pages. At least we think so. See for yourself:

“What Is a Landing Page and Why Should You Care, (Part II)

…continued…

What makes a landing page most effective?

Ready to create your first landing page, or improve on a landing page you already have? Here are some of the most important elements to make sure your landing page is working hard for you:

Limit Navigation. You’ve brought your targeted traffic to a page where they can take your desired action. Don’t distract them! Limit the number of exits from your landing page so that your visitors are focused on filling out your form. A key part of this is to hide your website navigation elements on landing pages.

Deliver Value. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. Ask yourself if your offer is compelling to your audience and make sure that your landing pages demonstrates that value.

Enable Sharing. Tap into a huge community of your best (and free!) marketers: your audience. Add share links to your landing page to encourage your website visitors to share your content with their audiences.

Keep it Short. The longer your landing page and form, the more friction you add to the lead conversion process. Keeping your lead form short and straightforward will increase your conversion rate.

Test, Test, Test. As many best practices as you may read about online, your landing page can always use more testing and improvement. Make sure you have a landing page creation tool that allows you to create and test many different landing pages to see what works best for your business.

Are you a landing page guru? Check out some of our advanced tips and data around landing page best practices on effective calls to action and the best/worst button text (hint: don’t use “Submit”). Do you need to make any of these 10 Quick Fixes to Build Killer Landing Pages?

If you’re working hard to drive traffic to your website, don’t make the mistake of not capturing that traffic as leads.”

Contact us if a landing page sounds like something you want on your website. Have an awesome weekend!

Sep 11 / 2013
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Articles, Inbound Marketing, Websites

Lake Havasu City Web & Graphic Design – Landing Pages, Part I

Howdy NSquared readers!

The rest of this week is all about landing pages and why they will rock your business socks off. Check it out below!

“What Is a Landing Page and Why Should You Care, (Part I)

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website.

What is a landing page?

Alanding page is a website page that allows you to capture a visitor’s information through a lead form. A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising a particular whitepaper – and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up.

Why are landing pages so critical?

Too many companies send their advertising, email, or social media traffic to their homepage. This is a huge missed opportunity. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using atargeted landing page.

For example, imagine you have a Google AdWords PPC ad running for one of your best keywords. Even if you advertise how great your company is (a boring offer for any company) and someone (amazingly) clicks through on that ad, do you want to send them to your homepage? When they land on your homepage, what are they supposed to do? What do you want them to do? Once you figure out what you want the visitor to do, make it easier for them to do just that. Send them to a landing page that prompts them to complete that action. You’ll see the effectiveness of your online marketing improve dramatically…”

…to be continued…

Contact us if you’re interested in creating a landing page. Have an awesome hump day!

Jan 17 / 2013
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Articles

What a Bad Website Says About Your Business

When it comes to a website for your business, “something is better than nothing” is not the case. Often people will throw anything up to have an online presence without realizing that poor design or functionality is actually a reflection to the user of your business.

While you may strive to provide excellent service, top notch products and want to be a cut above the rest, when your website looks, well, like an amateur, so do you. Here is an example two stores that sell fabric online. Both are considered small businesses that strive to give their customers the best products and service possible:

Store 1

Store 2

Both are ultimately trying to sell us fabric. Store 1 is difficult to navigate, or even read for that matter. Store 2 has a clean design, easy navigation and great calls to action throughout. It is inviting and professional. The fact of the matter is Store 2 gets wallets open while Store 1 can potentially turn away business.

That being said, it would be better to have a nice landing page with information on how customers can reach your business than an ugly website. Of course a landing page will not get you high in search results or give customers an interactive experience with your business, but a bad website will not either.

If you are thinking of taking your business to that next level, give us a call or email us today! We can start building your digital dreams.

Posts Tagged / landing pages