Fridays are perfect for reading super cool articles about landing pages. At least we think so. See for yourself:
“What Is a Landing Page and Why Should You Care, (Part II)
What makes a landing page most effective?
- Limit Navigation. You’ve brought your targeted traffic to a page where they can take your desired action. Don’t distract them! Limit the number of exits from your landing page so that your visitors are focused on filling out your form. A key part of this is to hide your website navigation elements on landing pages.
- Deliver Value. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. Ask yourself if your offer is compelling to your audience and make sure that your landing pages demonstrates that value.
- Enable Sharing. Tap into a huge community of your best (and free!) marketers: your audience. Add share links to your landing page to encourage your website visitors to share your content with their audiences.
- Keep it Short. The longer your landing page and form, the more friction you add to the lead conversion process. Keeping your lead form short and straightforward will increase your conversion rate.
- Test, Test, Test. As many best practices as you may read about online, your landing page can always use more testing and improvement. Make sure you have a landing page creation tool that allows you to create and test many different landing pages to see what works best for your business.
Are you a landing page guru? Check out some of our advanced tips and data around landing page best practices on effective calls to action and the best/worst button text (hint: don’t use “Submit”). Do you need to make any of these 10 Quick Fixes to Build Killer Landing Pages?
If you’re working hard to drive traffic to your website, don’t make the mistake of not capturing that traffic as leads.”
Contact us if a landing page sounds like something you want on your website. Have an awesome weekend!