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  • Jul 29 / 2013
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Why Do Tradesmen Need Websites?

Boots_webHey there NSquared readers!


Picture yourself in this scenario: Today you are going to go shopping. You hop in your car, drive to the store, walk inside, and put your blindfold on. Sound strange? Would you want to go shopping for your merchandise if you couldn’t even see it? Our guess is no.


That is precisely why tradesmen need websites! Check out, Why Does a Tradesman Need a Website, below:




“Why Does A Tradesman Need A Website?




Okay, here’s a scenario for you that I’m sure is quite common and you’ve had this experience yourself.



Sally needs a tradesman for some work to be done on her home.



Sally opens the Yellow Pages to find a tradesman, but which type of tradesman does she need?  All of the ads are basically the same, a couple of dot points showing the services provided and a phone number.



How does Sally choose the tradesman who is right for the job?  She reads all of the ads, looking for something that stands out …. she needs more information.  She notices some of the ads include websites.



Sally begins using the Internet and visits these websites.



Sally can now compare these tradesman and their services by reading the additional information about each business and view photos of projects they have completed.  Some of the websites even have testimonials from satisfied customers.



Sally can now make an informed decision about which tradesman to hire.  After the work is completed, Sally gives the tradesman a testimonial to add to the website … consider this an online version of word of mouth advertising.”






Contact us if you need a website that will show off your stuff! After all, a potential customer/client is much more likely to choose you if he or she can see your work. Have a happy Monday!

  • Jul 26 / 2013
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How a Bad Website Harms Your Business

bad-website-acBonjour readers!


Welcome to our last article for our “website week”. We have now provided you with two articles explaining what a good website can do for your business. But, what about a bad one? Check out, 4 Ways a Bad Website Can Harm Your Business, below:






“4 Ways A Bad Website Can Hurt Your Business




In my 10-years of building websites primarily for small businesses I’ve seen a wide variety of different perspectives on the importance of a business website. Many small business owners do realize the impact their website can have in the growth of their business. Some even see the potential for their website to be a direct revenue generator with ecommerce. But there are others who either don’t see that potential, or don’t understand how to take their website to the level where it becomes a positive driver of business growth.


Today I want to look at the negative aspects of having a bad website. Because we know that out of the millions upon millions of websites out there, at least a few of them qualify as “bad”. And a few million are “really really bad”. So if you know your website is bad, what does that really mean from a business perspective? What are you losing, what is the cost?



1.) Loss of Professional Image. Your website is responsible for the first impression of your business with a significant number, if not all of your prospective clients. So what does your website say about how your business presents itself? A bad website is one that says bad things about the business. It’s like hiring a salesperson, and having them dress poorly or act poorly on sales calls for your business. But that analogy is really not strong enough because at least you might be able to excuse the performance of 1 salesperson. But your website represents your whole business. The visitor to your website has every reason to believe that every word, every image, every aspect of the site was directed and approved by the leadership of the company. Bottom-line is that a bad website equals bad company. That may not be the truth about your business, but it will definitely be the perception in the minds of most website visitors.


2.) Lost Sales. The loss of professional image we mention here as the first cost of a bad website leads into this second effect which is lost sales. Obviously visitors who are “turned off” by your website presentation will be more likely to leave without a purchase or without making contact. This can be seen in metrics such as bounce rate, and low conversions on calls-to-action on the website. Lost sales can also occur simply because on a bad website a visitor simply might not get the information they need to make a purchase. Maybe they are searching for some details about a product or service you sell, but they don’t find it quickly so they leave to a competitor site. Even a website with a good design, can be a bad site in terms of providing functionality and access to information.


3.) Lost Customers. More often than ever before a website is not just involved in pre-sales or used as a marketing tool. Now the website might also be the portal where clients access their account, review work, or any number of other service options such as support. If your business uses its website in this way, that is generally a positive step forward. But if you have a bad website, it can be a fast way to losing existing customers. Once customers rely on your website for some aspect of service delivery, it has to perform otherwise they will be much more likely to leave to a competitor that has an edge.


4.) Lost Opportunity. Although the first 3 ways a bad website can hurt your business are big, this one might be even bigger in terms of dollars and cents. Every business has the potential to use their website to drive business growth. Many also have the potential to develop ecommerce in one form or another. A business with bad website will not reach its full potential to use digital marketing and its sales and growth will suffer directly as a result. In some businesses, especially start-ups, the lost opportunity is the entire business. If your trying to compete in a marketplace where your competition makes sales faster and at lower cost using online marketing, while your battling for leads using expensive traditional media, that could be enough to put your business in the ground completely.



So what happens to a business once their bad website has sucked away their professional image, their sales, their customers and their future opportunity? Well I can tell you one thing this does not do, and that is help make the business a thriving success! You can be sure that when you see a business with a bad website that is still doing just fine, it’s only despite their website and not because of it. And if you are starting a new business today, realize that as a new entrant to a market the ability to retain customers at a reasonable cost and to develop a positive business image is even more critical than for a long-established competitor.



Here is the good news I want to close this post with if you are in business today. Remember that if every website was good, or better than good, that would set the bar awfully high for you. And you would need to develop something exceptional just to compete. In reality the abundance of low quality, bad websites actually makes digital marketing easier. If you focus on producing a high quality site chances are you will jump ahead of at least 60-70% of competitors in your market. ”






Here at NSquared we hope you enjoyed our “website week”. Contact us for your IT and inbound marketing needs. And let us know if you need a stellar, high-quality website! Have a fantastic, safe weekend. Until next time!

  • Jul 24 / 2013
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The Importance of a Professional Website For Your Business, Part II

artGood morning!


Monday we showcased an article explaining why it is so important for your business to have a high-quality website. Today’s featured article is along those same lines, but focuses specifically on the importance of an aesthetically-pleasing website. Check out, Why it is Important to Have a Good Looking Website, below:






“Why it is important to have a good looking website




When it comes down to the visual principles of a website design, you have to make sure that your website’s aesthetics reflects the way you want your business to be showcased.




Having a website that reflects a negative image of your business can remove any chances of your website’s future success. If your website looks remotely un-appealing to the user, it’s highly unlikely that the user will remain optimistic and not judge the rest of the content your website has to offer. In other words, they will probably move onwards to other websites; most likely your competitor.


Take this comparison as an example.


Imagine that your website is a rental property due for inspection. The tenants have made sure that their entire property is free from mess, clutter and looks overall rather neat. They do this in order to give the notion that they are reliable and decent tenants that can handle the responsibility of looking after a property. The inspector judges and makes an evaluation whether they make the cut.

This goes the same for website design.


The owner of the website (tenant) must make sure that their website looks professional, clean and, overall, is functional for the delivery of its content. The user (inspector) makes an evaluation on your site from the very instance they click on the link to get there. This can take a matter of seconds before the user decides to stay and browse your website or to check out other sites (your competition).


The ways to avoid this conundrum is to simply make your website reliable, professional and easy on the eyes. Remember that your website is an online portal for your users to experience an insight to your business. This experience is what it all comes down to. If an Inspector has a negative experience evaluating a rental property by witnessing messy lounge rooms, cluttered dishes in the sink and perhaps native wildlife eating leftovers from the bin; it’s a no brainer on what the inspector will do next.


You simply have to give your users a pleasant experience as they view your website. If you provide your users entertainment through relevant content, supply comfort with an overall attractive aesthetic and offer an ease of use functionality, you will see your online business become a grand future success. Catering for your users through these methods is the only way to guarantee this, after all your users are doing you the favour by initially clicking your link; it’s only polite to give back.”




Make sure your website makes people want to stay! Be a good business tenant, contact us, and ensure that your potential customers and clients get to look at an eye-pleasing website. Until next time!

  • Jul 22 / 2013
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The Importance of a Professional Website For Your Business

website-poor-navigationTop o’ the mornin’ to ya NSquared readers.


Last week we talked about how using Twitter can be beneficial for your business. This week, we will be covering why it is important to have a professional, high-quality website for your business. If your existing website makes potential customers and clients feel like the photo to the left, then you have some thinking (and reading) to do.


Check out, Why is a Quality Business Website So Important?, below:




“Why is a Quality Business Website So Important?




When you own a business, your website is one of your most important mediums that can be used to reach new customers and generate more sales.



Whether you have an established website that is not currently working for you, or you are a complete novice to the online marketing world, improving your website so that it generates traffic and increases sales is the right thing for your business.



Without a high quality website that attracts visitors and provides you with a way to capture information, you are not using the Internet’s power to its full potential. The information below can provide you with an idea of why a good website is so important for your businesses’ bottom line.





Why is a Quality Business Website So Important?



A high-quality business website provides you with a way to capture the enormous amount of traffic that is on the Internet.




It also makes your business more accessible to your customers. It does this, by giving website users a way to contact you or find out valuable information about your products or services without having to get on the phone, and during non-business hours. There are literally millions of people searching the Internet for various reasons on any given day. If you are not trying to capture some of those visitors, then you are losing out on many potential sales each month. Just as your store gives you a physical presence a high-quality website provides you with an online Internet presence.





Benefits of Having a Good Website



As a business owner, there are many benefits to having a quality website that is able to not only generate traffic but also increase sales for your company. The first benefit that a business website can provide you with is it enables you to have access to customers that you otherwise might not have contact with. Without a website, you are only able to reach your potential market through traditional means, and not those potential customers that primarily use the internet for their purchase research.



By enlisting the help of an internet marketing service company, you can create a highly effective direct response website that enables you to reach out to Internet traffic.



By adding an opt-in form to a quality website, you can increase your earning potential each year by at least 20%. An opt-in form provides a means of capturing visitors’ contact information. This is very valuable as it will allow you to send current and potential customers information about promotions, important updates, and special sales events throughout the year.



The visitors on your list will be people that you know are already interested in the services that you are offering, and by sending out a sales message to them your rate of return will be much higher than with an untargeted ad in the newspaper.”






As you can see, a high-quality website is extremely important when it comes to the success of your business. Contact us if you’d like a website, or your website needs a facelift. Have a happy Monday!

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