Use Social Media Like a Boss

Hey there folks! This week we have been covering social media, what it is, and how it can do wonders for your business.

Not only is it important to know how social media can help your business, but you need to be able to utilize it properly.

Check out this nifty article by Emily A. Hay, 12 Social Media Quick Tips for Your Business, for a fast, easy read that will keep your social media skills up to par!

“12 Social Media Quick Tips for Your Business

Facebook – Are you a page admin? While the insights reports can be confusing and the weekly page update emails can make you see red, a metric to explore is “reach.” Per Facebook, “Reach measures the number of people who received impressions of a page post.”

Twitter – stumped on what to tweet but want to be sure your business is interacting on twitter? Get some “R&R!” Retweet and be sure to reply to people’s tweets.

Pinterest – No product? No problem! Service based businesses can also leverage Pinterest with some out-of-the-box thinking. Push your creativity when naming pinboards, think about how you can tell a story visually and remember, it shouldn’t only be about your business.

YouTube – A vlog (video blog) for your small business can be as easy to create as writing a blog post. Grab your handheld video camera or iPhone and say “action!”

LinkedIn – your company page is as important as your personal profile. Update your followers with helpful information by sharing content for your business on this professional social network.

Google+ – Since this network is by…well, Google, it certainly plays a role in search engine optimization. Be sure all elements of your page are leveraged to help your search. Quick tip: the “About” page allows you to embed hyperlinks back to your company website.

Yelp – Does your business have a brick and mortar location? Have you claimed your page? Be sure to…this is the first step towards learning when reviews are posted.

Instagram – don’t think a social media campaign stops with Facebook posts and tweets. Engage your audience via fun filtered photos! PS Don’t fret if your instagram photos no longer appear in actual tweets; you must now click the instagram photo link to view (as of 12/10/12).

Email Marketing – Let’s face it, we all experience inbox overload. Limit your Mailchimp/GetResponse/Constant Contact emails and make them worthwhile!

Blog – Think of your business’ blog as a powerful platform to share your expertise. You can give away really valuable info without compromising your potential to gain paying clients…we promise!

Website – simplify and declutter! Make your site easy on the eyes and quick to navigate to the info people need.

Myspace – keep an eye out for this one…they are revamping their image!

There you have it, our social media week. Hopefully you learned a bit more about how social media can seriously help your business!

Contact us if you’d like to start using social media to the max and seeing awesome results.