Greetings readers! Our last post introduced what online marketing analysis was and explained some of the basics and the tools you can use. For the rest of this week we are going to have a 2 part “tip” session. Trust us here at NSquared, you don’t want to miss these tips.
How well are you analyzing your Web site’s efforts? Analysis is important in order to gauge current efforts and to modify for future success. Read the following article for suggestions in measuring search engine optimization and pay per click campaigns.
How much work do you devote towards your Web site? Online marketing is a continuous process. It is not enough to build the site, create content, and hope for conversions; but, you must also analyze your data.
What are you doing to garner more conversions? You have to study your current conversions to incur more of them. It is necessary to analyze your site’s data. Online marketing is contingent on analysis.
The following article is structured to help you get a better sense of structuring your methods of analysis. Consider the following information.
Know what it is and what it is not
Online marketing is associated with search engine optimization and pay per click advertising. These two methods are not mutually exclusive, yet are not one in the same. It is important for an online marketer to make a distinction between the two.
Workers heading the PPC campaigns are interested in analyzing keywords, behaviors of visitors coming from affiliate sites, search engines hosting their ads, etc. Those interested in SEO attempt to leverage organic rankings. These workers are concerned primarily with content, building links, and other methods associated with achieving high, organic rankings on search engines.
Look for as much as possible
As aforementioned, a worker analyzing pay per click is interested in visitor behavior. What behaviors should you track? You need to track as many behaviors as possible. Look at the search engine, the particular campaign, the ad, keywords searched, how long visitors were on the page, if a visitor is a unique or returning browser, etc. Collecting all this information will make it much easier to make decisions later.
Make it more specific
Online marketing is interested in general and specific behaviors of browsers. It is just as important to track individual users as it is to track the general behaviors listed above.
…to be continued…
Stay tuned for Tips for Online Marketing Analysis, Part II. Give us an email or holler if you’re interested in inbound marketing for your business. We’ll make it happen, seriously…