:::: MENU ::::

Posts Tagged / leads

  • Sep 11 / 2013
  • 0
Articles, Inbound Marketing, Websites

Lake Havasu City Web & Graphic Design – Landing Pages, Part I

landingHowdy NSquared readers!

 

The rest of this week is all about landing pages and why they will rock your business socks off. Check it out below!

 

 

What Is a Landing Page and Why Should You Care, (Part I)

 

If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website.

What is a landing page?

 

 

Alanding page is a website page that allows you to capture a visitor’s information through a lead form. A good landing page will be targeted to a particular stream of traffic – say from an email campaign advertising a particular whitepaper – and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up.

Why are landing pages so critical?

 

 

Too many companies send their advertising, email, or social media traffic to their homepage. This is a huge missed opportunity. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using atargeted landing page.

 

For example, imagine you have a Google AdWords PPC ad running for one of your best keywords. Even if you advertise how great your company is (a boring offer for any company) and someone (amazingly) clicks through on that ad, do you want to send them to your homepage? When they land on your homepage, what are they supposed to do? What do you want them to do? Once you figure out what you want the visitor to do, make it easier for them to do just that. Send them to a landing page that prompts them to complete that action. You’ll see the effectiveness of your online marketing improve dramatically…”

 

…to be continued…

 

 

 

Contact us if you’re interested in creating a landing page. Have an awesome hump day!

 

 

  • Sep 09 / 2013
  • 0
Articles, Blogging for Business, Inbound Marketing

Havasu Graphic Design-How to Get More Subscribers, Part III

IScdLIoosoDKZIBs7gcQDtvEezTdQnOBKTcUrtG1GJI-1Hi there readers!

 

Welcome to the final part of our series featuring Hubspot’s, “How to Convert Casual Blog Visitors Into Dedicated Subscribers“. Read on for more awesome information on turning your blog into a success!

 

 

“How to Convert Casual Blog Visitors Into Dedicated Subscribers

 

…continued…

 

 

4) Create a Blog Subscription Landing Page

 

 

Now that you’ve got all these great subscribe CTAs, you need somewhere to point them to. Sure, you already have your subscribe module on your blog’s homepage (at least you do now after our second tip, right?). But if you start promoting subscription to your blog via other marketing channels like social media and email (more on that later), it will start to get a bit complicated to direct visitors to that module. You’d have to say something like this:

 

“Go to blog.hubspot.com, and … see that little field on the top, right-hand side of the blog? Enter your email address there to subscribe.”

 

That isn’t exactly the optimal way to promote blog subscription, is it? And can you imagine trying to fit that into a 140-character update for Twitter? Furthermore, you’d be adding a lot of friction to the conversion process, meaning you’re guaranteed to lose out on some valuable subscribers along the way.

 

So what’s a more effective way to convert blog visitors into subscribers? Think … you know the answer. It’s the same way you convert website visitors into leads. That’s right — a landing page!

 

Create a blog subscription landing page to convert those blog discoverers into dedicated blog subscribers. This will become the heart and soul of your blog subscriber conversion efforts, allowing you to more easily promote blog subscription through your other marketing assets. So instead of that convoluted message directing people to the little module on your blog’s homepage, you can just link your CTAs directly to your landing page and say things like, “Visithttp://blog.hubspot.com/subscribe to subscribe to the HubSpot Marketing Blog!” in your social media and email promotions. So much simpler, right?

 

 

Tips for Optimizing Your Subscribe Landing Page

 

Optimize your subscription page using the same best practices you would for any other landing page on your website. Include descriptive headers/subheaders that capture visitors’ attention and summarizes what they’ll get, demonstrate the value of subscribing in your landing page copy, include a high-quality image, and emphasize email subscription by placing the form above the fold. You can also incorporate other elements — like social proof — to help boost conversion rates. Speaking of boosting conversion rates, don’t be afraid to do some A/B testing like you would for any other landing page (here’s a great article on landing page A/B testing to get you started).

 

Last but now least, if your blogging software gives you the option, offer your prospective subscribers frequency options so they can choose how much (or how little) email they want to receive for their blog notifications. (HubSpot Customers: If you’re using the new Blog COS, you can provide instant, daily, weekly, and monthly email frequency options to your subscribers.)

 

 

blog-subscribe-lp

5) Add a Blog Opt-In Check Box to Your Landing Pages

 

 

I’m really excited to share this tip with you, because it caused us to increase our blog subscribers by 128% in just 3 months’ time. I kid you not. And all we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click. Here’s what I mean:

 

 

check-box-on-lp-1

 

 

 

If your blogging software is integrated with the rest of your marketing software, this trick is very easy to implement. At the simplest level, you need to have control over the fields on your landing page forms as well as the ability to export a list of people who opt in to your blog through these forms so you can add them to your blog subscriber list. And HubSpot users who use the new HubSpot COS (note: this will not work on HubSpot’s legacy CMS), will be able to easily start boosting their email subscribers with this little trick without any manual maintenance once it’s set up. To learn how to set it up, we have detailed instructions in this blog post. Check ’em out!

 

Just keep in mind that the new blog subscribers you generate through these landing page check boxes won’t impact new lead generation directly. Because these people are subscribing to your blog because they’re filling out forms for your lead gen offers, they’re already leads. However, they do have the potential to increase the readership and help you reach new audiences through mechanisms like social sharing and email forwarding. You’ll also benefit from using your free blog content as a way to nurture existing leads.

6) Do Some Email Marketing

 

 

In addition to promoting blog subscription through social media and CTAs on your website,email marketing can serve as another effective channel for driving blog subscriptions. Here are two great email marketing methods through which to promote blog subscription:

In a Dedicated Send

 

 

Promote blog subscription to different segments of contacts in your marketing database. Tailor the messaging and language you use in your dedicated send to the interests and needs of that segment. For example, you could segment your list by people who recently converted on a particular offer, and promote subscription by providing examples of articles related to topic of the offer they downloaded as a way to demonstrate the value of subscribing.

Within Lead Nurturing Workflows

 

 

Not every email within your lead nurturing workflows needs to promote a lead gen offer. Switch it up by featuring some of your big hit blog articles targeted at the types of people you’re emailing in your segmented workflows.

 

In what other ways can you turn your casual blog readers into dedicated subscribers? Share your tactics in the comments!

 

And to learn about the other critical steps to blog marketing that can help you increase the reach and ROI of your business blog, download our ebook, How to Grow & Scale Your Business Blog.

 

 

 

Editor’s Note: This post was originally published in October 2012 and has been revamped and updated for accuracy and comprehensiveness.”

 

 

 

Contact us if you want a website or inbound marketing campaign that will rock your business’s world. Until next time, stay classy!

  • Jun 03 / 2013
  • 0
Articles, Social Media

Make Money Using Social Media, Part III

catsandsmHappy Monday, readers! Welcome to part III of Make Money Using Social Media. Our last two posts explained why and how social media got so big, and why it’s important for you to develop a social media strategy. Here are a few ways to stay on the ball with your social media plan:

 

 

 

 

 

22% of Salespeople Don’t Want to Make Money

 

 

 

…continued…

 

 

 

What Sales Reps Could Be Doing TODAY to Leverage Social Media

 

 

So how exactly does a salesperson get involved in an effective social media strategy? The first steps are knowing which messages to search for, who the most important people to look for are, and how to best respond to individual messages. Here’s how you (or that friend of yours in the 22%) could get started immediately with being a social seller.

 

 

Monitor Your Company and Industry Keywords

 

Regularly monitoring mentions of target keywords (often the same ones Marketing uses to optimize their content) and mentions of your company on social media platforms like Twitter can help to identify those leads who are looking for a service like yours. You might even find leads making direct comparisons between you and your competitors. This is the perfect opportunity to lend a helpful hand and reach out to those people who are asking sales-centric questions.

 

 

Monitor Your Leads

 

Even salespeople who are already on social media often find it difficult to uncover messages from those leads who matter the most. This problem can be solved by monitoring specific lists of social media messages only from your leads, in order to gain perspective on their challenges and needs from your business.

 

 

You can create manual lists of people to monitor in Twitter, allowing you to see only messages that are coming from specific people — like, say, a specific sales rep’s leads. Here at HubSpot, we use the brand new Social Inbox to do this. Social Inbox is integrated into the same contacts database a marketer uses to send emails, so we’re able to monitor specific lists, like a sales rep’s specific leads from a CRM like Salesforce. From there, sales reps can monitor everything their leads are tweeting, or filter it further to only deliver streams of messages containing mentions of your company, relevant keywords in your industry, or just about any other custom search term that you care about.

 

 

Gather Social Context

 

Social media can be a great place to gather valuable lead intelligence that fuels your more high-touch sales efforts, like phone calls or in-person meetings. For example, one IT consulting company, NSK Inc., uses social media to streamline their in-person networking events. They host various in-person events in the industry, and invite people to register for free to attend and learn about new technologies in cloud computing and other relevant topics. Before the event, sales reps are able to pull a list of their leads who are attending, and easily view a history of their interactions with the company, a picture of them sourced from Twitter, and a stream of only their tweets. When sales reps have this valuable information ahead of time, they can streamline their conversations to the aspects of their offerings that each person cares about, instead of showing off every feature or capability.

 

 

Engage in a Conversation

 

Though some behaviors have changed with the adoption of new technologies, one thing hasn’t changed: we all still like to be treated like humans. The philosophy of inbound aims to take Marketing and Sales back to square one, and put the person (in this case, a prospect or lead) back at the center of your strategy. That means engaging in helpful conversations, not in sales pitches. That means addressing the specific needs of each individual person, not blasting the same all-encompassing tweet or response. Here are a few tips for better, more personalized social engagement:

 

1) Answer the Prospect, Not the Competition

 

 

If a prospect sends a message out to the Twittersphere asking for experiences with your company versus your competitor, you should, obviously, do what you can to answer their question. You should not send them a message about how much your competition sucks (even if they do). Instead, you could send them a link to a case study or testimonial from an existing customer. If your email marketing client and web analytics are integrated into your social media monitoring tool, you could look into your contact’s past history with your company to better identify what their biggest challenges and interests are, and target your message toward them accordingly.

 

 

2) Develop a Personal Relationship

 

The real secret to social media is simple: be a person. People don’t want to do business with automated social media bots. Social media is an amazing opportunity to break down the faceless front of a company or brand and establish yourself as an actual person at the other end of the screen. This is the kind of rapport sales folks aim to achieve at the beginning of every phone call. Similarly, rapport can be established over social media, all the while having rich lead intelligence on hand to better understand and effectively address your potential customers’ pain points.

 

 

3) Don’t Be Afraid of What You Don’t Know

 

Maybe your leads are asking you questions you don’t have the answers to, whether they be technical or in the domain of another department. The best part about social media is that simply by answering your prospects’ calls, you’re already establishing great brand equity. If someone gives you a tough question, it’s better to tell a prospect that you’ll find them an answer and dig into it deeper with the people in your company that have the answers. Often, people can shy away from this level of uncertainty, but the openness of social media has invited a sense of transparency that, while uncomfortable at first, is preferred (and often demanded) by consumers.

 

Pretty low-hanging fruit, right? Feel like these are some changes you or someone you love in Sales could make today? (Hint: you totally can!) I believe in you, Sales. Become part of the 78%!

 

 

 

Thanks for sticking with us for this series! Hope ya’ll have a wonderful Monday. Contact us if you need a social media strategy, today!

  • May 03 / 2013
  • 0
Articles, Blogging for Business

The Specifics on Leads

Graphs are Legitlegit

Yesterday we talked a bit on how a blog can generate leads and the simple how to’s to get started. Today, we are going to show you the specific perks that leads give your business. And when we say specific, we mean line graphs, bar graphs, and percentages…that’s right folks, the heavy stuff. How Blogging Can Increase Your Lead Generation by 67% by Ana Hoffman is our source for these fantastic specifics. Check it out below!

 

 

 

“How Blogging Can Increase Your Lead Generation by 67%

 

When I am asked a question “How do I generate more leads for my business?”, my answer is always the same.

 

Start with social media networks and a blog – these are the best ways to start generating quick traffic and cash.

 

I am not saying that a blog will make you rich.

 

However, it CAN and WILL play a huge role in promoting you and your business and generating traffic and leads for your primary business.

 

Here are some of the questions and concerns I get in response:

  • People wonder if all this effort I tell them to put into blogging will pay off.
  • They wonder what their return on investment (ROI) really is.
  • They want to know whether all this new content I tell them to post will really make a difference in the search engine ranking and blog traffic.
  • Will all this posting really generate leads for their business?
  • Will it REALLY ultimately translate into a bigger downline and money in their pocket?

 

All valid questions.

 

To answer them, I will need some help from The State of Inbound Lead Generation study by HubSpot.

 

How Do You Achieve Double Digit Lead Growth?

 

This study analyzes 1,400 companies – quite a significant research pool, I would say – and shows a direct correlation between how many blog pages are indexed by Google and the amount of blog traffic the site gets.

 

As a matter of fact, increasing your pages by 50-100 can bring as high as DOUBLE DIGIT blog traffic GROWTH!

 

The graph below shows that traffic generation jumps significantly once a site achieves 300+ indexed pages.

blog traffic generation chart

 

It’s quite evident that the more blog posts, which make up “pages” in your blog, you create and get indexed, the more blog traffic you’ll get, and the more business leads and money you will ultimately generate. As simple as that.

 

How do you generate a large number of indexed pages?

  • Start a blog and build page volume by posting regularly – every day or at least 3-4 times a week.
  • Work on your page optimization to maximize chances of having more of your pages including in Google’s index.

 

–On-Page Optimization: do your keywordresearch before you write a post; make sure you use proper title and description tags with your keywords included for each page. Use Scribe SEO to help you.

 

–Off-Page Optimization: one way link building is the key – this demonstrates your popularity to search engines. Use SEO SpyGlass to find the best links.

 

66% of the companies that HubSpot included in their research have a blog and they generated on average 67% more leads than companies without one.

 

67% more leads!

 

increase lead generation graph

Blog Traffic Generation Increases Once Blog Reaches 20+ Posts

The graph below shows that once you write 24-51 posts, your blog traffic generation starts to grow. That’s probably how long it takes to build a blog with enough pages to get indexed by Google and attract links from other sites as well as visitors.

 

blog traffic increase image

 

So, blogs can help marketers attract traffic and leads quickly, and marketers who are choosing not to start blogs are simply leaving the traffic for their competition.

 

Also, the higher post count showed 77% higher lead generation than the lower count.

 

There are 2 obvious conclusions here:

1. Blogging works to generate traffic and leads.
2. The more you blog, the more blog traffic you will generate.

So, Why Do You Need to Start a Blog?

  • It’s much easier to grow a number of Google indexed pages through a blog vs a static website – a very important factor in how much traffic you will eventually generate.
  • Blogs have a tremendous capacity to increase the number of keywordsyou have high search engine ranking for. The more keywords you rank for, the more traffic you get.
  • Link building opportunity: other sites are much more likely to link to you if you provide interesting and fresh content on a regular basis.
  • Recycle traffic: blogs give visitors a reason to come back again and again – it’s much less expensive to keep an existing customer than generate a new one!
  • Blogging is the best platform for you to generate traffic, then leads and build trust with them and later grow your business.

How Did This Blog Kick-Start My Business Success?

“It all sounds nice and good in theory, but did starting this blog changed YOUR business, Ana?”

 

Glad you asked!

 

I started this blog in September of 2009 and my original theme was Attraction Marketing.

 

This was my first ever attempt to write a blog, so needless to say, I know how scary it is to start one without having a slightest idea as to HOW to do anything.

 

My initial failures:

  • I had no clue what to write about or how to write.
  • I had no direction for my blog.
  • I had nothing to offer to my readers.
  • I had not clue what SEO was.
  • As I started learning more and more about blogging and generating blog traffic, I had to redo many things on my blog, which took a lot of time.

 

My initial successes:

  • I started this blog on the right platform – self-hosted WordPress.
  • I had enough sense to outsource some post writing until I figured out how to do it myself.
  • I used outsourcing resources like ODesk.com, GetAFreelancer.com to inexpensively do some tweaking with the plugins, themes, and such until I learned how to do it myself.
  • I read other blogs DAILY to see what they were doing, what ideas I could adapt on my blog, and what to avoid. Got some great inspiration this way!
  • I found the tools to help me make my blog better. The most important ones were Thesis theme and SEO Scribe plugin, which greatly increased my chances with high search engine ranking.

 

Here Is Where I Am Now:

  • About a month ago I made my blog much more topical: narrowed down my focus to Traffic Generation, as opposed to a little bit of everything.
  • I changed the look of my blog (added a new heading and an optin box); got a new domain name – once again, much more targeted one.
  • I wrote an ebook to offer to my readers (you are more than welcome to get your own copy by filling out my optin form). ***Side note: don’t be scared thinking that you need to write a book for your new blog. You don’t. As a matter of fact, just borrow mine – it comes with free giveaway rights, providing that you don’t change it in any way:).
  • I branded my new Twitter account and Facebook Fan Page to match my new blog look – all three are a continuation of each other. Go ahead, check them out!
  • Blog traffic? Since in the eyes of Google I started my blog twice (the second time was when I changed my domain name a month ago – actually even less than that), my Alexa traffic ranking (not that I pay too much attention to it) went from some 8 million to low 300,000 as of the writing of this post. In a matter of 3 weeks.
  • My lead generation? Started with a lead every other day or three days todozens on a daily basis. Plus my lead generation on my primary business website went up!

Marketing Takeaways:

START A BLOG TODAY!

Want to Get a Second Opinion?

I think it’s a great idea.

I am about to start a blog meme (What is a blog meme?) and tag the following bloggers, whose blogs you might not be reading but should, with the same question I just answered:

“How Did Your Blog Kick-Start Your Business Success?

 

Jason Better, Chris Owen, Ty Tribble, Todd Falcone, Katie Freiling, Charles Heflin, Karen NewmanPeter Fuller.

 

If you are a blogger and would like to take part in this meme, feel free to answer the question in a post on your blog, link it back to this post, and tag more bloggers to do the same.

 

I look forward to compiling a post with the best answers to help people who are still struggling with whether their business needs a blog.

***We need more people to learn about this post; so PLEASE retweet, share, and digg!***

ana hoffman yournetbiz

If you like this post and think it would be valuable to your followers, share the ish out of it for me, would you? 

 

 

We told you it was legit. Anyhow, as we can see, leads aren’t this vague possibility of a perk that comes along with blogging. They’re a real bonus!

Want your stats to look like the ones in the graphs (the better ones of course…)? Contact us and start getting more business!

  • May 02 / 2013
  • 0
Articles, Blogging for Business

How Your Blog Can Generate Leads

leadsDominate

 

We have talked about how blogging in general can have major benefits. But what are the specific perks? We will talk about one today… *Cue curious glance towards the image on the left*…leads!

 

According to Jeff Molander with Target Marketing, it is possible to increase leads from your blog in a few months. Making Social Sell is a nifty article explaining how. Check it out below.

 

5 Steps to Generating Leads From Your Blog in Just a Few Months

 

By Jeff Molander | Posted on April 26, 2013

“How long should it take to start generating leads on my blog?” The answer will surprise you. In many cases we’re talking about just a few months.

 

Really?

 

Yes, really.

 

Here’s proof and five steps you can take right now to make it happen for you.

 

A Few Months? Really?
Ed Worthington of Action Business Systems sells office copiers and service contracts—faster and more often with his blog. It took him just a few months to get his first copier sales leads from his blog, Ed Worthington’s Baltimore Copier Buying GuideOpens in a new window. Prospects found his blog on Google and contacted him.

 

What’s his secret? Ed blogs in question-and-answer format. This helps him get found by clients searching for helpful advice. He also writes blog articles that  give customers guidance-making sure they don’t get ripped off. He steers them clear of risks.

 

But being helpful, transparent, honest and all that jazz is not the key. Ed explains solutions to problems customers have in ways that create clarity AND active curiosity in him.

 

This creates response! (leads)

 

Todd Giannattasio , of Tresnic Media, challenged himself to write 50 articles in 25 days. His results? 1,000 percent increase in targeted traffic to his website and, within a few months, business leads.

 

In some cases, it can take as little as two days to get listed on page 1 of Google … if you play your cards right. And if you have a track record of posting relevant, actionable content in ways the Googlebot can understand.

Here’s an example of a video I uploaded, optimized for keywords and Google listed on page 1 in just two days.

How Can You Get Results Like This?
Let’s talk about what it means to “play your cards right” and start getting leads in a few months.

 

Here’s what to do:

 

First, I’ll be honest. I’m not getting leads from my Vimeo video listing that is 2 days old. But will I soon? Yes.

 

I know this based on my success with the below formula. Here’s what to do:

 

1. Do your homework: Understand how your prospects search on Google. I know many of my prospects are trying to start “using LinkedIn for sales leads.” Plus I see HubSpot has top placement here. This search term is important enough for them to be there, too.

 

2. Solve a problem. Ed Worthington knows people want to avoid getting ripped off when buying office copiers. And I know people need to find a way to start using LinkedIn for sales leads. Ed and I solve problems. This is essential for you to focus on when writing blog titles and articles. Right now, ask yourself: What pressing problem do I solve? What pain do I remove? What pleasure do I create? What freedom do I permit? What connection do I allow?

 

3. Create response. My videos and blog posts are structured to change the success rate of prospects. Materially changing prospects’ ability to move the needle was a game-changer for me. It will be for you too. Show prospects your “better way” and invite them to join you on a journey to teach them how to have that same success.

 

4. Keep it brief and ALWAYS make a call to action. My video (in the above example) is two minutes long for a reason. More importantly I go for it. I try to get a lead. Don’t be afraid to. You’re not selling-you’re helping prospects take a step toward solving their problem, learning a new skill or avoiding a risk. Make sure you don’t confuse your prospect’s strong desire to get some relief (for free) with their not wanting to be pitched what you sell. Short videos that scratch itches and contain calls-to-action (using URLs in the description and within the video) work. Period.  Make sure all of your videos have calls to action.

 

5. Dominate. I’m currently dominating page 1 search results for this term. I’m not bragging. I’m saying, “Look … you can too!” Now, with this video, I have increased my chances of being discovered as an expert and engaged with. This leads me to … leads!

 

How long should it take to start generating leads on your blog? Yes, “it depends” but in many cases we’re talking about a few months. Good luck!”

 

Pretty helpful, right? If you are interested in getting more leads out of your blog, contact us!

 

 

Contact Us Today 928.566.5893 Contact us