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  • Jul 10 / 2013
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Articles, Social Media

Are You Suffering From FOMO?

fear-of-missing-outThere’s an epidemic going on. It’s FOMO. Are you a victim of this relentless ailment?





FOMO (fear of missing out) goes hand in hand with social media. Check out, Report: 56% of Social Media Users Suffer From FOMO, below:






“Report: 56% of Social Media Users Suffer From FOMO




We all know that social media can be an addiction, a slippery slope consumed by a syndrome commonly referred to as Fear of Missing Out (FOMO). If you indulge in a few days away from your Inbox or Twitter stream, the emails start to pile up and key news is missed.



As technology enables us to stay more connected than ever, the addiction continues to grow. In fact, a new survey conducted by MyLife.com revealed 56% of people are afraid of missing out on events, news and important status updates if they are away from social networks.



Many would trade other addictions to stay connected this way — about 26% percent said they would trade habits such as smoking cigarettes or reality TV for access to social networking sites.



In the same vein, about 51% of people visit or log on more frequently to social networks than they did just two years ago. And users want their updates first thing in the morning: 



About 27% of participants flock to social sites as soon as they wake up.

About 27% of participants flock to social sites as soon as they wake up.




People are managing more social networking accounts as well. About 42% of study participants have multiple accounts — and the percentage jumps to 61% for those between the ages of 18 and 34. The average person also manages 3.1 email addresses compared with 2.6 from last year.


Although 52% of respondents said they have considered taking a “vacation” from one or more social networks in the past year, only 24% said they will likely follow through. Why? FOMO, of course.



For a full look at how people are using social media and managing the many platforms, check out the infographic below.



Homepage image via iStockphotorudigobbo








Contact us for your IT and inbound marketing needs. And if this article didn’t convince you that obviously social media marketing is one of the best things out there…then well, it should have.

  • Jun 26 / 2013
  • 0
Articles, Social Media

A Social Network Dinner

potluck-appHi readers! Are you confused by our blog title? What the heck is a social network dinner?




Well, a new social network website has been launched and released on Tuesday, and we thought we’d share. It’s called…Potluck. (Is the title making sense now?)


Check out, Branch Launches Potluck, a Stress-Free Social Network, below:




“Branch Launches Potluck, a Stress-Free Social Network




Likes. Retweets. Upvotes. Plus ones.

Every social network seems to have a way of quantifying how well the posts you share perform among other users, but one new site is doing away with all that in the hopes of eliminating performance anxiety online.


Potluck, which launched to the public Tuesday, is a pared down social network that simply asks users to share links — no witty comments, no back-and-forth banter, just links. Once the link is shared, it appears in a notifications dashboard on the left side of the page, but unlike traditional news feeds, Potluck won’t show the name of original sharer. Instead, it only displays the name of the link and the number of friends who have left comments on that link.



Potluck was developed by Branch, the New York startup behind the social discussion platform of the same name, which came out of The Obvious Corp — an incubator launched by Twitter co-founders Ev Williams and Biz Stone.








“We’ve always wanted to design a system that enticed every user to engage,” Josh Miller, co-founder of Branch, wrote in a post introducing Potluck. He described the new product as being a good fit for “lurkers,” meaning people who usually “sit back” and look at what others share rather than share posts themselves (perhaps out of fear of judgment). “It’s incredible that these same users make up the 86% of the internet who have never published a blog post or tweet.”



The hope, according to Miller, is that Potluck can convince this normally hesitant group of users to start sharing by making “‘publishing’ as simple as copy-and-paste.”



Potluck is currently only available on the web, but Miller says it will launch on iOS soon.




Contact us if you could use some IT help or inbound marketing. Happy social networking, folks!

  • Jun 24 / 2013
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Electronic Gadgets…Keep Them Safe!

waterHowdy folks! Summer time is here, and chances are you’re spending more time near water and/or outside. Check out, 4 Ways to Protect Your Tech This Summer, for some tips on keeping your electronics out of harms way!






“4 Ways to Protect Your Tech This Summer



If you love your tech as much as we do, odds are you want to take your gadgets everywhere. Unfortunately, while you may love the pool and the beach, your cellphone does not. Protect your tech by showing it a little summer lovin’ and keep it safe with these tips.






1. Watch the Temperature



Extremely warm or cold temperatures can have noticeable effects on your phone’s battery, display and synthetic housing components. There’s even a possibility of the ominously named “heat-related death,” which is exactly as horrible as it sounds. Like your skin, the best way to protect your tech is to keep it in the shade. If you do find that your phone has overheated in the sun, let it cool gradually. Do not put it in the refrigerator or freezer.


If your summer vacay involves a parka and snow boots, make sure you keep your phone in an inside pocket, close to your body, to prevent it from freezing or going through frequent temperature changes, which can cause visual distortions in the display. Since cold temperatures are notoriously bad for battery life, you may want to carry a spare battery with you. Just like in the sun, it’s best to let your phone return to room temperature gradually to prevent condensation from building up inside.



Use a cooling pad when you’re working on a laptop outdoors, even if you don’t use one at home. Increased temperatures mean even new laptops could easily overheat in the summer sun. Also,cleaning your laptop fan will ensure it’s running properly and keeping your laptop cooler. Again, the best protection is to keep it in the shade.



2. Use Protection



Another concern is water damage. While your current cellphone case protects against damage from dropping your phone, it will do little to protect your phone from damage caused by liquid, dust or sand. If you want to tote your cell to the shore, you’ll need a little something extra … like phone condoms.


While the concept sounds ridiculous, Smartskin Condoms for Smartphones are thermoplastic sheaths that prevent rain, dust, sand and other debris from getting into the small crevices in your phone and wreaking havoc. Small enough to slip into a wallet and so thin you won’t even know it’s there, your phone is still completely functional through the condom.


There is no laptop-shaped condom, but laptop skins will prevent dust and sand from ruining your keyboard or screen and can be ordered for about $10. This protection is fairly minimal, however, and won’t prevent all damage.



3. Keep It Dry



If you’re looking for a little more protection, say, for boating or swimming, try a waterproof case like one from DryCASE. The “case” is more like a heavy duty Ziploc bag with a few added features, including a buoyant arm band (so it will float if you happen to drop it in the water) and a waterproof headphone jack. The bag is big enough to fit any cellphone, regardless of size, and can be vacuum sealed to conserve space. Bonus: You can still use your phone underwater so you’ll have some awesome Instagrams. Tablet options are also available.


For laptops, cameras and other large items, there is a DryCASE backpack option available, which will keep your tech dry in the event of a thunderstorm, or if you plan to take your SLR on your kayaking trip. If you actually do use your laptop poolside, our best advice is to be verycareful.


If you happen to drop your unprotected phone in the water: Don’t panic. Take out the battery and SIM card, then dry the device in a bag or bowl of white rice overnight to remove excess moisture. You may also want to take your phone to a technician before you completely lose hope.



4. Case by Case



Hikers and backpackers planning to take laptops out into the great outdoors should have a padded bag or case that will support computers over rough terrain. Plastic laptop skins will protect your tech against scratches and other physical damage, but won’t be much help when it comes to small debris and jolting car rides. Either buy a padded sleeve, or opt for a bag or case that has padding all around your computer, not just up against your back, so that the other contents of your bag won’t damage your laptop.

Like always, you should have a case and screen protector on your cellphone or tablet to prevent damage and scratches. If you’re serious about keeping your tech safe, consider getting an Otterbox or other heavy-duty case, as opposed to the more fashionable (but ultimately less effective) hard plastic cases.





Contact us for your IT needs! Stay cool folks, and don’t ruin your super sweet gadgets this summer.   Always use protection.


  • Jun 21 / 2013
  • 0
Articles, Social Media

Texting…Don’t Look Like a Jerk

image‘Sup NSquared readers?



Today we are concluding our week on correct and professional writing habits with a blog on texting.



Check out, 20 Business Texting Tips, and make sure you’re texting professionally. The last thing you want is a business colleague thinking you’re a jerk because of your textings habits…






“20 Business Texting Etiquette Tips




With the advancements in smart phone technology, text messaging is becoming a more popular way to communicate. Commonly referred to as “texting”, this method of communication is simple, efficient and effective. But what’s considered acceptable when texting friends is very different than what is acceptable when texting business contacts. Here are 20 short tips to help you make good decisions.



1.  Don’t send a text, unless it’s urgent.When you send people a text, in most cases you will be interrupting them. The default settings on most mobile phones ring or vibrate when it receives a text message. So if you are going to interrupt someone, make sure you have a good reason.



2.  Don’t send a text message if you can send an email. Every business professional I know checks his or her email at least twice a day and almost all of them prefer communication by e-mail rather than texting. For the most part, their reasons are time management based. People don’t like being interrupted unless it’s urgent and they are more productive if they respond to all their messages during scheduled blocks of time. For most people it’s also more efficient to type messages on a computer rather than on a phone.



3.  Don’t send a text if you should make a call. If you know that the subject of your message will require back and forth communication, either pick up the phone and call the person or if it’s not time sensitive, send an email requesting a specific time to talk. I also want to point out that business relationships are seldom built or strengthened through text messaging, so use it sparingly.



4.  Avoid texting people who don’t text you. According to a Success Magazine survey, only 4% of the business professionals surveyed prefer texting to other forms of communication. If you have never received a text message from someone, consider that they may not like to text.



5.  Don’t text bad news. If you have bad news to share with people, give them the courtesy of a call. Emailing or texting bad news is a cop out.



6.  Don’t type in CAPS. Reading CAPS is harder and is generally referred to as YELLING!



7.  Don’t assume people know what all the acronyms and text slang mean. Not everyone knows that ttyl means “talk to you later” or jk means “just kidding”. Say what you mean and make sure your messages present you as a business professional, rather than a texting junkie.



8.  Don’t text during meetings. If you send or read texts during a meeting, your actions convey that the meeting is not important to you. After all, how can you focus on the discussion that’s taking place if you are texting? It would be just like having a verbal side conversation. Clearly inconsiderate and disrespectful.



9.  Use punctuation. Type your texts using the same punctuation you would use in your emails. Since these are business texts, make sure they present you well.



10.  Don’t text after business hours unless there’s a good reason. If you have something to share with someone after business hours, consider using email. If you want people to respect your family and personal time, respect theirs. You also run the risk of losing your influence if you don’t respect people’s private time.



11.  Proof your messages. Take an extra few seconds and make sure you don’t have any misspellings or improper language. Be proud of the messages you send.



12.  Get to the point. Since a text message is limited to a small number of words, get to the point in your message and keep it from spilling over into another message. If you have a lot to share, consider picking up the phone or sending an email.



13.  Include your name. Unless you are absolutely certain that the recipient of your text has your name plugged into their phone, add your name to the end of the message.



14.  Watch your tone. Make sure you pay close attention to the tone of your message. If you are upset about something, pick up the phone and call the person.



15.  Return text messages. If someone sends you a text, they expect a response in a reasonable period of time. Show that you are a responsible person by returning all messages in a timely manner.



16.  Don’t send a text after leaving a message. As a general rule, if you call someone, you should always leave a message. After leaving a message, don’t follow up with a text message unless it is URGENT. Consider that your call interrupted them once. You don’t want your text to interrupt them a second time.



17.  Don’t leave people hanging. If you are done with a text conversation, let the person know.



18.  Don’t waste people’s time. Don’t send unnecessary text messages. As an example, when a text conversation is clearly over, don’t send another message. Once again, every text you send is likely to interrupt someone’s activity, meeting or train of thought.



19.  Show respect and courtesy. Whatever you do, consider how it affects those around you. Unless it’s urgent, avoid sending texts when you are spending time with people.



20.  Not while you are driving. While this seems like common sense, I am shocked by the number of people I see sending text messages in cars. Next to drunk drivers, distracted drivers are the second leading cause of fatal automobile accidents.



If you will follow these 20 text-messaging tips, you will be viewed as someone who is professional, considerate and respectful of other people’s time. You may want to consider implementing these same tips in your personal communications. Practicing these texting lessons will certainly bring more peace into your life and allow you to better control your time.”




Don’t be caught looking like a scrud!


Contact us if you could use some IT pros on your side. And we promise…we text politely.




  • Jun 19 / 2013
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How to Write Properly

keep-calm-and-be-professionalHowdy there NSquared readers. I’m sure you have noticed that this week we are covering writing.



Here are ten tips to make sure the professional emails that you are sending are just that…professional.





Check out, Ten Tips on How to Write a Professional Email, below:




“Ten Tips on How to Write a Professional Email



Email is one of the most common forms of written communication in the business world–and the most commonly abused. Too often email messages snap, growl, and bark–as if beingconcise meant that you had to sound bossy. Not so.



Consider this email message recently sent to all staff members on a large university campus:



It is time to renew your faculty/staff parking decals. New decals are required by Nov. 1. Parking Rules and Regulations require that all vehicles driven on campus must display the current decal.

Slapping a “Hi!” in front of this message doesn’t solve the problem. It only adds a false air of chumminess.


Instead, consider how much nicer and shorter–and probably more effective–the email would be if we simply added a “please” and addressed the reader directly:



Please renew your faculty/staff parking decals by November 1.

Of course, if the author of the email had truly been keeping his readers in mind, he might have included another useful tidbit: a clue as to how and where to renew the decals.




Ten Quick Tips on Writing a Professional Email



1.) Always fill in the subject line with a topic that means something to your reader. Not “Decals” or “Important!” but “Deadline for New Parking Decals.”

2.) Put your main point in the opening sentence. Most readers won’t stick around for a surprise ending.

3.) Never begin a message with a vague “This.” (“This needs to be done by 5:00.”) Always specify what you’re writing about.

4.) Don’t use ALL CAPITALS (no shouting!), or all lower-case letters either (unless you’re e. e. cummings).

5.) As a general rule, PLZ avoid textspeak (abbreviations and acronyms): you may be ROFLOL (rolling on the floor laughing out loud), but your reader may be left wondering WUWT (what’s up with that).

6.) Be brief and polite. If your message runs longer than two or three short paragraphs, consider (a) reducing the message, or (b) providing an attachment. But in any case, don’t snap, growl, or bark.

7.) Remember to say “please” and “thank you.” And mean it. “Thank you for understanding why afternoon breaks have been eliminated” is prissy and petty. It’s not polite.

8.) Add a signature block with appropriate contact information (in most cases, your name, business address, and phone number, along with a legal disclaimer if required by your company). Do you need to clutter the signature block with a clever quotation and artwork? Probably not.

9.) Edit and proofread before hitting “send.” You may think you’re too busy to sweat the small stuff, but unfortunately your reader may think you’re a careless dolt.

10.) Finally, reply promptly to serious messages. If you need more than 24 hours to collect information or make a decision, send a brief response explaining the delay.






Contact us if you need IT help or inbound marketing. Until next time, stay professional (and classy…being classy is always cool).



  • Jun 17 / 2013
  • 0
Articles, Social Media

Obtrusive Digital Communication

obnoxiousHowdy NSquared readers!



Do you ever send and/or receive text messages? What about Facebook posts and twitter tweets? Well if so, you’re probably familiar with the fact that not everyone (or hardly anyone) uses proper grammatical punctuation during these conversations.




This isn’t really a big deal if we are talking about someone having a baby, i.e. (OMG Congratulations!!!), or we are communicating how excited we are for our weekend plans, i.e.  (Aren’t you excited for this weekend???).




However, a problem arises when we forget that not all digital communication is casual. Check out, E-mail Etiquette, below if you’ve been inundated with social media communication and need a refresher on the proper and professional way to communicate with colleagues and ask a question. Hint: This –> “???”, is not it. (Chances are you sound rude, not excited.)




“How E-mail Works



Most people wouldn’t think of being rude or obnoxious when they speak to colleagues, clients or their supervisor. But those rules can fall by the wayside when we use e-mail.


The opportunities for rudeness when using e-mail are plentiful and not always easy to recognize. Most people wouldn’t use foul language or derogatory terms in business communication. But what about raising one’s voice? Is that possible when using e-mail?


Here, we’ll discuss some business writing rules and tips for practicing e-mail etiquette.




People are busy, so:


  • Use the subject line. You might be tempted to bypass this part of the e-mail, but just remember: everyone is in a hurry, including the recipient of your e-mail. That person will appreciate the clue the subject line provides as to the message content. It helps them prioritize and organize.


  • Be brief and concise. No matter how clever and entertaining a writer you might be, your message recipients will appreciate brevity and clarity. Save the puns and witty turns of phrase for after birthday cards and toasts. State the message quickly followed by clear requests or instructions for any action needed by the recipient.


  • Keep it personal. Routinely copying others on e-mails clogs mailboxes and can lead to the main recipient wondering why you’re doing so. Unless you have a specific reason for copying someone, keep the conversation between sender and recipient.


  • Reply quickly. Don’t let e-mails sit around in your queue unanswered. Get back to the sender, even if it’s to say you need more time to respond.




People are sensitive, so:


  • Don’t over-punctuate. Adding multiple punctuation marks, such as ???? or !!!! after a sentence makes it seem as though you are shouting or frustrated with the recipient. Use normal punctuation rules.


  • Don’t use all capitals. Using all caps MAKES IT SEEM LIKE YOU’RE SHOUTING. Shouting is rude. Use normal capitalization rules. If you need to emphasize something, write “I’d like to emphasize…”


  • Read it, out loud, before you send it. While you may think you’re writing exactly what you mean, it pays to read some e-mails out loud to yourself, putting yourself in the recipient’s shoes, before hitting that “send” button. Once it’s in writing, it’s hard to take back. Also, never forget that the recipient has both a printer and “forward” button. Never write something you wouldn’t want to have circulated throughout the company or even beyond.


  • Don’t write when you’re angry. Perhaps one of the most common etiquette rules to break is firing off an e-mail to someone when you’re angry, either at them or a situation. See “Read it out loud” above. You can’t take it back once you “flame” someone, and it can come back to haunt you.




Not everyone is as hip as you are, so:


  • Keep the symbols to a minimum. Using “smiles” is a trendy way to communicate mood and meaning. But do you know the difference between a sarcastic smile and a mischievous one? And even if you’re sure you do, can you be sure your recipient does? It’s easy to see the potential to unintentionally offend someone using these symbols. Avoid using them.


  • Minimize abbreviated phrases. Using abbreviations such as IMHO (in my humble opinion). FWIW (for what it’s worth) and ROTFL (rolling on the floor laughing) can frustrate and confuse the recipient.


E-mail is like as a business letter. Ignoring basic rules can show disrespect for the recipient. Don’t let informality spoil the recipient’s opinion of you.




Contact us for all of your IT solutions and inbound marketing needs!!!!!!! <– Just joking. But really.


Until next time, stay polite NSquared readers!

  • Jun 12 / 2013
  • 0
Articles, News

Handwritten Notes Still Exist

pensIt’s true folks! Can you believe it? There are other ways of communication besides texting, tweeting, and face-booking.Check out 17 Handwritten Notes That Will Make You Smile…if you’d like to eh, well, smile!







“17 Handwritten Notes That Will Make You Smile




While handwritten notes can cause a lot of problems (see: Romeo and Juliet; your biology class), they haven’t lost their appeal. Especially when they’re sweet and sincere, like the ones below.





1. Found tied to a balloon — the most emotionally charged balloon since the one in Up.


Image courtesy of Reddit, ChrevanGohas




2. Found after the dog owner put the pet down. This kid has mastered the condolence card.


Image courtesy of Reddit, vexillifer




3. Found after a teacher confiscated a student’s note. If kids today are creating low-tech versions of classic memes, there might be hope for the next generation after all.


Image courtesy of Reddit, staplemaniac




4. Found by someone who now knows there are still good people out there.

Image courtesy of Reddit, flowhawke





5. Found by someone with an adorable mom — hopefully on top of a sandwich with the crusts cut off.


Image courtesy of Reddit, DovhPasty




6. Found on a car by a woman whose day was definitely made.


Image courtesy of Reddit, pamaci




7. Found by the girl who said yes; posted by the boy who’s still with her, years after learning the difference between “no” and “know.”


Image courtesy of Reddit, revulv




8. Found by a wife, 25 years after her husband’s death.


Image courtesy of Reddit, fistfullaberries




9. Found by a tired retail worker who now knows her work is appreciated.


Image courtesy of Reddit, CheckALLtheusernames




10. Found by a veteran whose sacrifice hasn’t gone unnoticed.


Image courtesy of Reddit, Jermny




11. Found in a book — without a followup note on just how righteous the concert was.


Image courtesy of Reddit, drummergirl103




12. Found by a grateful car owner.

nice guy

Image courtesy of Reddit, /untitledleaflets





13. Found by a fellow Redditor who discovered he’s not alone.

A stranger placed this note on my desk after my biochem class today... the guy quickly ran off before I could say anything


Image courtesy of Reddit, yanchanator




14. Found by a student with an amazing semester ahead.


Image courtesy of Reddit, halpiee




15. Found in an elevator.


Image courtesy of Reddit, Nechronic420




16. Found on the Golden Gate Bridge, for those who need it most.


Image courtesy of Reddit, V1llainHD




17. Found by a waiter, who now knows of his superior skill.

Classy kids.


Image courtesy of Reddit, dankNbeans12






Stay tuned for more quirky, happy, and informative “stuff”. Contact us for all of your IT and inbound marketing needs! Have a good one everybody.

  • Jun 10 / 2013
  • 0
Articles, Social Media

Say Cheese!

smeagduckfaceCheesy social media poses. You’re not guilty of them right? Of course not. Neither are we here at NSquared. We are way too hip for that…Gollum isn’t though.  He has had the duck face for a really long time.




Check out 13 Cliched Photo Poses You’re Totally Guilty of Doing for the best of bathroom selfies, duck faces, and girls giving each other eskimo kissies (so endearing, right?).








13 Clichéd Photo Poses You’re Totally Guilty of Doing




Looking cute in a photo can be tough.

Sometimes, the waiter taking a picture of your birthday dinner is standing so close that you know you’re about to look like a giantess. Or maybe you’re stranded without a drink to hold onto, no pockets and no idea where to put your arms.



When faced with such obstacles, most of us think fast and pull out one of the old standbys. Sure, they’re a little cliché. But when properly employed, they can look pretty darn good.

Here’s a roundup of the photo poses you’re totally guilty of falling back on.

1. The Skinny Arm

Image courtesy of Cat Rivera

We’ll start with the basics. Once you get going with this optical illusion trick, it’s not an easy habit to break. You have to admit, those arms look pretty phenomenal.

2. The “Candid”


Image courtesy of Facebook, Allison Reiber

Oh, is that a camera? LOOK HOW MUCH FUN WE’RE HAVING! Perfect for Facebook cover photos and framing for your living room.

3. The Mirror Selfie


Image courtesy of Facebook, Katy Haas

Driving iPhone case sales since 2012. Bonus points for a bathroom mirror shot.

4. The Eskimo Kiss


Image courtesy of Facebook, Julie Anson

Simply adorbs. Perfect for big and little sister moments, both biological and sorority.

5. The Awkward Hug


Image courtesy of Facebook, Elysia Botley

Sure, it may look a little forced, but the love is there.

6. The Knee Pop


Image courtesy of Facebook, Nicole Williams

Great for slimming and elongating those stems. And if it works for Angelina Jolie, it’s good enough for us.

7. The Sorority Squat


Image courtesy of Facebook, Hannah Paulsen

Adds dimension to a group shot and makes you look like one big happy Brady Bunch press photo.

8. The Ankle Cross


Image courtesy of Taryn Antoniou, Life of a Paper Doll

Elongate your legs and make your governess proud at the same time.

9. The Party Arms

Coachella 2010 - Photos


Image by Flickr, caesarsebastian

If you listen closely enough, you can almost hear the “WOOOO!”

10. The Thirsty


Image courtesy of Arielle Jordan, Little Mermaid at Sea

Because drinking from a straw makes the kissy face acceptable.

11. The Front-Facing Camera Selfie


Image courtesy of Facebook, Lena Lobel

Perfect for optimizing your best angles and taking 25 in one sitting so you can be sure you have a winner.

12. The Bro


Image courtesy of Facebook, Emmalaine Leibman

Fellas, you’re not off the hook here. Take a deep breath, puff up that chest and make a face like you just shoplifted a chain necklace from Macy’s.

13. The Duck Face (Duh)


Image courtesy of Reddit, watchesyousleep





Contact us for your IT and inbound marketing needs. Catch ya’ll next time!

  • Jun 03 / 2013
  • 0
Articles, Social Media

Social Networking Sites-Grow Your Network

funny-frog1Bonjour readers!


Do you use social media websites? If so, chances are you use them to connect with friends and family. However, you may also use them for your business (if you’re not, you should be)…


If you are using them for your business then ,This Simple Action Will Dramatically Grow Your LinkedIn Network, will be beneficial for you. Check it out below:








“This Simple Action Will Dramatically Grow Your LinkedIn Network



If you’re on LinkedIn, you want to grow your network. You want to connect with as many people as you can, because there’s some serious career-boosting power in those connections.



But there’s something you’re probably not doing, at least not on a regular basis — and it’s a move that will give you a far better bang for your networking buck.



Write a Personal Message



Most people don’t do this. Think about how many requests land in your inbox without a note — the majority of them, right?



And what about you? Do you add a personal note every single time you request to connect with someone on the network? Or do you hope that potential connection will recognize your name or connect on faith alone?



Since so few people write a personal note, that means opportunity for you. Because when youdo something differently, it helps you stand out.



But this tip is about more than being unique. It’s about making it as easy as possible for the person you’d like to connect with to say yes.



Make Yourself Memorable



A lot of the people you want to connect with have huge networks. That means they often meet new people, either online or in person, and they get a lot of LinkedIn requests. And inevitably, they won’t recognize many of the names of the people who want to connect.



Yes, even if you had what felt like a life-changing conversation with that person a week ago, she might not remember your name.



Or perhaps you never met the person at all, and simply read his blog, follow him on Twitter or are a big fan of his work. If that person has never heard of you, what’s the incentive to press “accept?”



While some LinkedIn users do accept any requests that come their way, most people prefer to establish quality connections. They want to know who they’re saying yes to.



That’s where the personalized note comes in. No matter how sure you are that the people you’re hoping to connect with should remember you, write a brief message reminding them how you know each other — or why you’d like to know them — and they’ll be far more likely to accept.



And yes, this works even if you’ve never met or interacted with that person. If you go the extra mile to let him know how you found him, why you love his work or simply make yourself look interesting, the person on the other end of that request will want to say yes.



Be Succinct, but Personal



So what should you write in your invite?



It doesn’t have to be anything fancy. In fact, it can’t be fancy because LinkedIn only gives you a few characters to get your point across. It just has to be more appealing than LinkedIn’s default “I’d like to add you to my professional network.”



Here are a few examples that could work.



“Hi Danny! It was great talking to you at Johnny’s party last Saturday. Hoping we can connect here! Thanks, Jane.”


“Hello Barb! We haven’t met, but I’m a follower of your blog and really admire your work. Would love to become part of your network. Thanks, Ron.”


“Hey Sam! I heard about you and your work through a friend, and I have a few ideas for how we might be able to work together. Hope to learn more about you here. Thanks, Susan.”



Get the idea?



This might sound simple, but letting potential connections know why they should bother connecting with you will make all the difference.





Take the Time



The best part? Implementing this networking tip takes a total of 30 seconds. LinkedIn makes it easy for you with the option to “Add a personal message” — you just have to put in the effort to do it.



If you’re smart enough to take 30 seconds to replace that canned message with your own personalized one, you’ll stand out from the crowd, increase your acceptance rate and grow your network far faster.”






Personally, we recommend getting personal.


Contact us if you want to start getting the most bang for your networking buck. Stay tuned folks!

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